The message of sober boating went all over the world. The film has reached over 32 million viewings, and was shared by 384,000 on Facebook. At least every fourth dead at sea in Norway has been drinking alcohol. This PSA made 144 000 Norwegian boaters stop drinking when in a boat.
The man who portrays the boss, Jo Gill Næss, is an engineer in the oil industry. “Dock like a boss” was his first assignment as an actor. He is still a boss. Check out the sequel – “Launch like a boss”.